I am pleased to announce that the 2016 NAATBatt Annual Meeting & Conference will be held at the Hyatt Regency Indian Wells in Indian Wells, CA on February 29-March 3, 2016.  The Hyatt Regency is a four star resort in one of the most attractive communities in the Palm Springs, CA area.  You will not want to miss this program.

The 2016 Annual Meeting will build on the great success of the 2015 Annual Meeting recently concluded in Phoenix, Arizona. Like the 2015 Meeting, the 2016 Meeting will include a summit on emerging battery technologies, giving industry participants a first look at new technology coming on to the market.  The Meeting will also include talks about emerging trends in the advanced battery business and presentations about emerging applications for battery technology that will create new opportunities for advanced battery manufacturers.

The 2016 Annual Meeting will also mark a new direction in NAATBatt’s approach to industry meetings.  NAATBatt has decided that it has no interest in running just another one of many large trade shows in the battery industry.  NAATBatt cannot compete, and has no desire to compete, with the professional conference companies that, directly or indirectly, run major trade shows such as The Battery Show, AABC, ESNA or ESA.  The industry does not need NAATBatt to produce another trade show.

What the industry does need is a meeting each year where the real decision makers in the industry get together, talk about emerging trends, get a good look at interesting business opportunities for electrochemical energy storage technology, and build high quality personal relationships in the industry that will be the basis for business growth in the year ahead.  That is what the NAATBatt Annual Meeting will be, because that is the kind of meeting that the industry needs.

Consistent with this new approach to its annual meeting, NAATBatt has decided to limit registration for the 2016 Annual Meeting to 300 persons. Employees of NAATBatt member firms will be given priority.  But our goal is to limit attendee numbers and increase quality of the attendee experience.  This will not be another trade show.  But those who attend will get real value, as that is NAATBatt’s mission in the industry.

Also, don’t forget the Advanced Battery Golf & Tennis Tournament, which will be held on Monday, February 29, at theIndian Wells Golf Resort next door to the Hyatt Regency.  The Indian Wells Golf Resort, which recently underwent an $80 million renovation, is one of the top golf venues in the United States, playing host, among other things, to the PGA TOUR’s Skins Game.  The Advanced Battery Tournament will, like the 2016 Annual Meeting, aim to help our members build new and better business relationships in the industry in a setting which, in late February in the California desert, should be close to perfect.

Please mark your calendars and plan to join us.  If you are a NAATBatt member, please consider volunteering for the 2016 Meeting Planning Committee, which will start its work in a few weeks’ time.  I look forward to seeing you next winter in Indian Wells.