As previously reported in this newsletter, NAATBatt International recently renewed its relationship with Solar Promotions GmbH, organizer of the worldwide Intersolar and ees conferences focused primarily on the solar industry. The Intersolar North America program, with which NAATBatt has cooperated for the past three years, is the most attended solar industry conference in North America. It is held in July in the Moscone Center, where it and its co-located Semicon conference basically seem to take over downtown San Francisco each year. From NAATBatt’s perspective, Intersolar North America offers the storage community an unrivaled opportunity to educate solar developers and integrators about emerging storage technology and economics. Those developers and integrators, who form the base of Intersolar North America conference delegates, represent one of the best potential markets for storage technology.
Just how good a market those solar developers and integrators represent was outlined in the GTM Research’s recent U.S. Energy Storage Monitor: 2015 Year in Review report (see: http://www.greentechmedia.com/research/storage). GTM reports that 35 MW of energy storage was deployed behind the meter in 2015, representing a 405% increase in the sector over 2014. GTM expects that residential storage, much of its driven by rooftop solar, to be the fastest growing part of the storage market by 2020, when about 1.7 GW of storage is expected to be deployed on an annual basis.
NAATBatt International’s principal role at the Intersolar/ees North America program is to produce two workshops on Wednesday, July 13, the third day of the conference, that supplement and add more detail to the more general storage presentations made during the ees conference on Monday and Tuesday. The two half-day NAATBatt workshops this year will be titled: (1) Making Money with Storage: Where is Storage Making Money Today and What Technologies Produce the Best Return on Investment?; and (2) Winners and Losers in the California 1.3 GW Storage Mandate: What Kinds of Storage are the IOU’s Really Looking For?
The workshops will be organized and designed by NAATBatt member firms in cooperation with CalCharge and Strategen. It is our hope to produce two first-class programs that will help solar developers and integrators better understand, and better take advantage of, the growing opportunities in the energy storage market. This year’s workshops will focus primarily on the California market.
NAATBatt members should e-mail me if they are interested in serving on the organizing committee for the workshops. Members of the organizing committee will select the subtopics and speakers that will comprise the workshops. This is a great opportunity for any firm that wants to get in front of important potential customers in the solar PV industry. I hope to hear from you soon.