The market for residential energy storage has always been a bit curious. Despite substantial enthusiasm for residential storage technology, generated in large part by Tesla Motors’ launch early this year of its Powerwall product, few experts claim to be able to get the economics of such systems to pencil out anywhere in the North American market. Many analysts are scratching their heads trying to figure out what Tesla is up to. In Germany, where a genuine market for residential storage seemed to be taking shape, the future of that market was questionable in light of the pending expiration of the government subsidies that support that market.
This week, however, saw a couple of developments which seem to indicate that the prospects for the residential storage market may be better than many imagine. In Germany, the government announced that the subsidies for residential energy storage will be extended. In the United States, Sonnenbatterie, a German manufacturer of residential energy storage systems, announced its intent to compete head-to-head with Tesla in the North American residential energy storage market.
It would appear that there is some daylight in the residential energy storage market after all.
NAATBatt International and its members are very interested in the market for residential energy storage, a market which involves an expensive form of storage, though one that is placed at a point on the electricity system where it should be able to provide the highest value. The NAATBatt 2016 Annual Meeting next March in Indian Wells will feature a special session on the residential and behind the meter storage market. Clair Curry of Bloomberg New Energy Finance will provide an analysis of the residential market and its possible drivers in the North American market and in other markets around the world. Attendees will receive a detailed analysis of exactly where the opportunities in residential and behind the meter storage markets are today and of the factors that will cause those markets to accelerate or slow over time.
If you or your customers are interested in where the opportunities for energy storage systems are going to be in behind-the-meter markets over the next few years, the program next March in Indian Wells is not one you want to miss. NAATBatt 2016 will make sure that your company truly understands the complicated and sometimes quite curious nature of the residential storage market and is positioned to take maximum advantage of it. I hope to see you in Indian Wells next March.